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CAMRA - North Hampshire Branch This Page:           CAMRA Beer Club Published: March 2007   CAMRA LAUNCHES BEER CLUB TO INCREASE KNOWLEDGE OF BEER STYLES   CAMRA is delighted to announce the launch of the CAMRA Beer Club – a new scheme that will deliver a case of 20-top quality bottled real ales direct to your door for just £39.99 a month plus postage and packing. This new initiative is a major step forward in our promotion of real ale in a bottle and in offering greater benefits to CAMRA members. You will have seen the adverts and editorial in What’s Brewing, but I wanted to brief you about the Club as branch members may well ask you directly about it.   As a member of the CAMRA Beer Club you will discover and enjoy a whole range of specialist beers that are currently not widely available in supermarkets or pubs. Every British beer is bottle-conditioned and some collections will feature authentic ‘World Explorer’ beers. It’s a great way to expand on your knowledge of beer! Every three months the CAMRA Beer Club will put together a collection of five different beers (four bottles of each). You will also receive tasting notes written by our resident guest experts. All those chosen will be high-quality examples of their type, will have distinctive character, and will come from brewers who are committed to diversity and quality. CAMRA Chief Executive Mike Benner said: “CAMRA would always prefer that people enjoy a cask ale at the pub. However we also accept there any many occasions when people do drink at home. In these instances we would prefer that people drink real ale in a bottle rather than canned beer products. CAMRA's policy is also to promote real ale in a bottle (British bottle-conditioned products). We believe that this it is the next best thing to cask ale that you enjoy at the pub. The club aims to make available beers that might have not previously or easily been available to CAMRA Beer Club members in bottle form. By increasing people's knowledge, and by widening their awareness of different beer styles, we hope that they may also have the confidence to try different styles of cask ales at the pub.” Many of the beers selected will be previous CAMRA award-winners or champion beers. Each case is hand-picked by a panel of experts from both CAMRA and our partners the Beer Club of Britain. We ensure beers are of the highest quality, by having brewing experts on hand to advise. Every beer is selected for its consistency, quality and diversity. In future cases there will be opportunities for Beer Club members to make their own personal recommendations to the Club. As a member of the CAMRA Beer Club you will receive details of the latest selection. If you decide to accept it, you need do nothing more – delivery to your door is automatic. Of course, you’re not obliged to take any of the CAMRA Beer Club’s cases. You can ‘miss’ as many cases as you like, or if you decide the CAMRA Beer Club is not for you, you can cancel at any time, just tell us. You can order with complete confidence because every bottle is covered by our full, money-back guarantee. However this offer is limited, so be quick to secure yours. Your introductory case will be ready to ship, week commencing 2nd April. Non CAMRA members can join the CAMRA Beer Club for £44.95 (plus p&p)   For more information on how the beer club works, to place an order, or view our current case, visit www.camrabeerclub.co.uk.   << BACK TO ARTICLES ^ BACK TO TOP ^

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