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CAMRA - North Hampshire Branch This Page:           CAMRA LocAle Last Updated: January 2009   LocAle CAMRA LocAle is a new initiative that promotes pubs stocking locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues.   The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Hansons.     Everyone benefits from local pubs stocking locally-brewed real ale... Public Houses as stocking local real ales can increase pub visits Consumers who enjoy greater beer choice and diversity Local brewers who gain from increased sales The local economy due to fewer 'beer miles' resulting in less road congestion and pollution Tourism due to an increased sense of local identity and pride - let's celebrate what makes our locality different.   So What's in it for me?   Stocking a local beer can enable you to differentiate yourself from other local pubs, thereby gaining you new customers and increasing your beer sales. Stocking locally brewed real ale will also give your business the edge over supermarkets and off licences selling low-cost mass-market lagers.     What's involved - can anyone join?   If you wish to benefit from participation in the CAMRA LocAle scheme in North Hampshire you must agree to endeavour to ensure that at lease one locally-brewed real ale is on sale at all times, i.e. a beer brewed within a 30-mile radius as the crow flies. Only real ale can be promoted as CAMRA LocAle.   Joining the CAMRA LocAle initiative is free and accreditation is easy   More information for licensees about LocAle is available on the national CAMRA website at www.camra.org.uk/locale.   ---- LocAle leaflet for download (PDF):   << BACK TO CAMPAIGNS ^ BACK TO TOP ^

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